Sunday, 16 February 2014

Love Knitting Competition

Are You Britain’s Next Top Knitwear Designer?
LoveKnitting.com launches competition to find the best emerging talent 

LoveKnitting.com, the online knitting store, 
is joining forces with fashion colleges including London College of Fashion 
and Central St Martin’s to find knitting’s next big talent. 
Whether you’re a design student, 
someone who wants to take their much-loved hobby to a new level 
or simply after a career change then LoveKnitting.com wants to hear from you. 

The competition will be judged by a panel of knitting experts 
including iconic hand knitting pattern designer Debbie Bliss; 
renowned London Fashion Week knitwear designer Emilio de la Morena; 
Kate Carter, editor of Life&Style at Guardian.com; 
journalist, craft writer and author, Perri Lewis; 
Stefanie Rycraft-Jones, Presenter from Fashion One TV 
and Edward Griffith of LoveKnitting.com
Entrants must design a pattern for an item of men’s or women’s knitwear 
and send in the finished pattern with two photographs of the final item.

The judging panel will select the winner from ten finalists 
and support them to professionally produce their pattern to be published 
and sold on the LoveKnitting.com website. 
All profits generated by sales of the pattern will go to the winning designer*. 
The prize will also include work experience with Emilio de la Morena 
in advance of his S/S London Fashion Week show in September, 
pattern writing mentoring with Debbie Bliss to finalise the design ready for commercial use, 
plus a cash prize of £1000.

Knitting has undergone something of resurgence, particularly in the last 12 months.  
Wool prices have increased by 34% in the last year 
due to high demand according to the British Wool Marketing Board.  
According to Google trends, searches for ‘knitting’ have increased by 30% in the UK in 2013.  
As with any new trend, celebrities have been in on the act too, 
with yarn and needles becoming the ultimate must-have celeb accessory.  
British fans include Kate Moss, Catherine Zeta Jones and Lily Allen. 
Knitwear was championed at this year’s London Fashion Week 
with designers such as Mark Fast being highly praised for reigniting our passion for all things yarn.  
His impressive 90s-rave-inspired S/S14 show was demonstrative of just how 
versatile the art of knitting can be. 

Entry to the competition is simple. 
All that’s required is the submission of two photographs showing the item in its full glory 
and the pattern, which should be sent to designer@loveknitting.com before 30th April 2014.  
The winner will be announced by 10th June 2014.


LoveKnitting launched in London in 2012 to create the best online knitting store possible; 
a one-stop shop for everything any novice or practiced knitter 
could ever want: from yarn to patterns, buttons to needles. 
The LoveKnitting team work tirelessly to ensure they deliver the very best in customer service 
across an incredibly broad range of products 
whilst offering great value to knitters around the world. 
LoveKnitting.com's New Designer Award 2014 Terms and Conditions 
- The competition is open to UK residents, aged 16 years or over.
- Only entries by email will be accepted.
- Proof of email is not proof of receipt. LoveKnitting cannot be held responsible for any lost entries.
- The pattern must be all the entrant’s own work. Any entry which in the judges’ opinion copies any part of an existing pattern will be disqualified
- The submitted knitted item must be an item of clothing. It can be designed for a male or female.
- The garment/ pattern can use a yarn that is any fibre or any weight.
- The yarn used must be for sale on the LoveKnitting.com website, check here for the full range: http://www.loveknitting.com/all-yarns
- The prize for the winner will also include work experience during July / August 2014 with designer Emilio de la Morena, pattern mentoring with Debbie Bliss and a cash prize of £1000.  No alternative will be offered.  Work experience and mentoring are subject to availability of the designers and winner concerned.
- Entries open on January 20th 2014 and close on April 30th 2014; applications after this date will not be reviewed.
- The winner will be announced by 10th June 2014. 
- All entries are confidential and only the winner will have their pattern shared and available for sale on the LoveKnitting website.
- The judges’s decision is final. No correspondence will be entered into.
- By entering this competition you are giving your permission, should you win, for LoveKnitting.com to use this pattern in whichever way it sees fit. The price, promotion and other commercial terms associated with the pattern are solely at the discretion of the LoveKnitting team. The winning pattern will be owned by and exclusively available on LoveKnitting.com.
- The winning pattern will be available for sale on the LoveKnitting website as a downloadable leaflet only.
- By entering the competition you agree that if you are the winner of this competition you may be required to do some press and marketing interviews and photos. All expenses for this will be covered by LoveKnitting.com

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