#Craft #Show & #Sell ~ #Book #Review
By Torie Jayne
Edition: Paperback / softback
Publication: 23 December 2013
ISBN 13/EAN: 9781782210429
RRP Price: £12.99
This book is a fantastic guide
to help you to build your craft business at home,
online & in the marketplace.
The book gives you a highly visual step by step tutorials
to help you on your way.
The book helps you with everything from the start.
It details everything from choosing & organizing a crafting work-space.
As you can see there are beautiful storage ideas.
These include instructions on how to make them yourself.
They also give you ideas on how to create creative boards.
The next section of the book discusses your branding
of your products.
It covers everything from how to conduct market research,
making a business plan, brand building,
brand colours, choosing the name for your business
to designing an avatar.
Chapter 3 teaches you everything you need to know
about the selling basics.
So much is covered in this section & nothing seems to have been forgotten.
Where to sell, how to design a virtual shop banner, how to take great product shots,
how to write great listings, customer service, how to price your crafts,
payment processing, postage & packaging.
Chapter 4 is all about selling in person.
It gives you all sorts of ideas that you may never have thought of.
It helps you to teach you how to sell your crafts in person,
how to set-up your stall, selling skills, how to display your crafts,
after the event & selling in shops.
The last chapter is all about Marketing.
There is so much useful information in this section.
There is bound to be something you can learn
even if you've had a crafty business for a while.
It talks all about spreading the word,
developing marketing materials, promoting yourself online,
blogging & getting noticed.
I'm re-reading this book at the moment.
I love the fact that it has so many ideas about how to do things
but it also shows you how you can do it yourself.
It's such an accessible book with so much information
from successful crafters from all around the world.
The pictures are beautiful and you feel like it's within your grasp.
I am going to spend time with this book
looking at the different ways it can help me.
Even if your business has been around for a while
there is something that can help you.
I received a free copy of the book to review.
However all opinions expressed are my own.
Affiliate links are included on the post.
No monies were received in return for this review.